![]() ![]() That’s a lot of competition, which means you need to convince people to watch and subscribe quickly. There are 31 million YouTube channels with 1 billion hours of video content being consumed on this platform every day. Just click Save and Continue. Now it’s time to figure out how to optimize your YouTube channel set up for brand recognition! However, because those two things are essential, I’m going to suggest skipping that part for now until you read the rest of this blog. This prevents you from boxing yourself into a specific niche since you may choose to elaborate ( or maybe even rebrand) your area of expertise down the line.įrom there, YouTube will have you choose your profile picture and add your description and website links. I highly recommend using your own name for your personal brand’s YouTube channel. You want to choose a “custom name” because you will have more options to brand your content definitively. Step 2: Once you sign in to a YouTube account, click your profile icon and click Create Channel > Use a custom name. If you eventually hire a video editor, a Google account to manage your business will have the option to grant them access to upload to your account. This second option allows you to have more freedom to optimize your YouTube channel for your brand (things such as custom URLs are only available under this setting). Note: If you don’t have one, go to Google and Create Account > To Manage My Business Step 1: Go to and click Sign In. You’re going to need a Google account and/or Gmail email address to create your own channel. Right now, I’m going to walk you through step-by-step on how to create your channel. If you’re brand new to YouTube, then congratulations! You’re taking a massive step in the right direction for your personal brand. And just like most things that can be search engine optimized (SEO), you can set up your videos to receive traffic and subscriber increases with just a few simple and routine tricks. Youtube is the second most used search engine in the world (right behind Google, of course). It’s almost 2022, which means it's time for you to go through your YouTube channel setup for your personal brand.Įven if you already have a channel, right now is the perfect time to maximize your channel settings to make sure uploading videos to YouTube is not only easy but effective.
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